Are Text Books & Slides Enough to Reach a Digital Savvy Multi-cultural Generation?
The proposed presentation discusses digital modules designed to teach topics such as color symbolism, color systems and color forecasting to university students in communication disciplines. These modules of complementary text and images are powerful forms of communication. The impact reinforces concepts and enhances storytelling possibilities. Original images documented by the author from Southeast Asia, China, Japan, Korea, Australia and Europe are supplemented by copyright free materials. Other visual materials are continuously developed to reflect a diverse global mosaic. Each module is coordinated with laboratory exercises, a manual and an expanded text. These digital modules function as teaching tools, as in class resources and as tools for subsequent individual study.
Keywords: Digital Module, Teaching Color Theory, Multi-cultural Environment, Digital Savvy Generation
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Prof. Alice I. Chu
Professor, School of Fashion |
She has been chosen as Professor of the Year, served as Board Director of the Canadian Society of Color and of Color Marketing Group International, a color forecasting organization with 1500 professional members from 700 industries. She is a registered graphic designer of Canada and an inductee to the “Who’s Who in Canadian Women”.
She was previously the department chair of Graphic Design, Dawson College. Montreal.
Her research interests are pedagogy on teaching design and color theory and practice.
Her teaching specialties include: design fundamental, visual communication, color theory and application.
She has traveled and lectured extensively in North America and the Far East.
Ref: B06P0180