Literary Things: Marketing Authors in Objects

By:
Dr. Patricia Ard
To add a paper, Login.

What happens to an author's books when the author is a brand name and thus famous enough to become a boardgame, a coffee mug, a coach, or even a theme park, packaged for consumption? I will focus on the Dickens World themepark, scheduled to open in England in 2007, and the popular Ernest Hemingway line of furniture, as well as other authors whose lives and works have generated the sale of related objects. Are these two authors suggestive of what will increasingly happen to particular authors and their works in the postmodern world? The products, I believe, will increasingly replace reading the literature.


Keywords: literary objects, Charles Dickens, Ernest Hemingway, marketing author objects
Stream: Books, Writing and Reading
Presentation Type: 30 minute Paper Presentation in English
Paper: A paper has not yet been submitted.

Dr. Patricia Ard

Associate Professor of English, School of American and International Studies, Ramapo College of New Jersey
Mahwah, New Jersey, UNITED STATES

Patricia Ard, a former lawyer, teaches a wide range of literature courses as well as a course on American Visual Culture. She has two areas of scholarly interest: nineteenth century American and British literature and the history of the state of New Jersey. She is coauthor of The Jews of New Jersey: A Pictorial History, and wrote the entry on the Jersey Shore in the New Jersey Encyclopedia. She also edited and wrote the introduction to the reissuance of Mary Peabody Mann's 1887 novel on African-Cuban slavery, Juanita. Her most recent publication is an article titled "Garbage in the Garden State: A Trash Museum Confronts New Jersey's Image," in The Public Historian.

Ref: B06P0179